Negotiation
Most people don’t lose money because they’re careless. They lose it because they’re guessing.
Guessing what the other side wants. Guessing where the deal will land. Guessing when to push or hold back.
And in negotiation, guessing is expensive.
People focus on the conversation itself. What to say. How to respond.
But the real work happens before that.
Positioning. Timing. Understanding leverage.
When you go into a negotiation with clarity, you stop reacting and start controlling the situation.
That’s where better outcomes come from.
Not luck. Not guesswork. Strategy.
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